Colgate Max White Optic Whitening Toothpaste is designed to deliver a brighter smile by effectively removing up to 100% of surface stains with its clinically proven formula. Enriched with optic brighteners, it provides an instant, temporary whitening effect for a visibly whiter smile. This toothpaste also supports enamel strength and promotes healthier gums with regular use, making it a reliable choice for your oral care routine.

Each pack offering lasting value for your whitening needs. As the UK's number one whitening toothpaste brand*, it combines fluoride protection with advanced stain removal technology, delivering noticeable results in just two weeks of directed use.

Key Features:

• UK's No. 1 whitening toothpaste brand.
• Clinically proven to remove up to 100% of surface stains in 2 weeks.
• Gentle for daily use.
• Freshens breath while whitening teeth and protecting enamel for a complete clean.
  
•  Vegan and Gluten Free.
• Imported from United Kingdom. USA brand, made in Poland for UK Market.

Always read labels, directions and warnings before purchase or use of product. A patch test is advised before use to avoid any chance of an allergic reaction, hypersensitivity or skin irritation. See more details in tabs below.

*with 4 weeks of continuous use, including twice daily brushing.