On the day of straightening, this product guarantees complete normalization of the hair's pH. Its foam changes color from pink to white, indicating neutralization. The formula has a balanced acidity of pH 6.0 and is enriched with natural botanical extracts and humectants that condition and detangle hair, reducing porosity and eliminating static electricity.

To use, rinse hair with Affirm Conditioner and then apply the Normalizing Shampoo, gently massaging it into the hair and scalp. Rinse and repeat the process up to two times.

This product includes 01-Affirm Moisture Plus Normalizing Shampoo 950ml.